Expertise

He is an active researcher in the fields of Internet related aspects of consumer behavior, marketing strategy, marketing analytics, and statistical and quantitative marketing models. Recent research and focus is in big data analytics.

Link

Organizational Affiliations

Professor, Marketing Supply Chain MGMT

Education

Marketing
1988 , BTech , Indian Institute of Technology, India
Marketing
1993 , MA , Indian Institute of Management Bangalore (India, Bengaluru) - IIMB
Marketing
2002 , PhD , Syracuse University