Cheng Hong

Associate Professor, Communication Studies Department

Business Communications

Consumer Behavior

Corporate Social Responsibility

Social Media

Corporate Social Advocacy

CEO Activism

Boycott and Buycott

Brand Activism

Consumer Psychology

Associate Professor, Communication Studies Department

Assistant Professor, Virginia Commonwealth University (United States, Richmond) - VCU

Instructor/Teaching and Research Assistant, University of Miami (United States, Coral Gables) - U Miami

History

2012, B.A., Peking University (China, Beijing) - PKU

Strategic Communication

2014, M.A., University of Florida (United States, Gainesville) - UF

Strategic Communication

2018, Ph.D, University of Miami (United States, Coral Gables) - UM