Fashion SustainabilityCross-culture studies in consumer behavior and psychologyInternational trade in textiles and clothing
Expertise
Dr. Shen's research interests include fashion sustainability, cross-culture studies in consumer behavior and psychology, and international trade in textiles and clothing. Her recent research has explored issues on consumer awareness of sustainable fashion, the joint effect of brand equity and country equity on consumer purchase intention, global luxury market including new emerging market, and US-made products in foreign countries.
Media Availability
This researcher is available to speak to the media. Contact Lanaya Lewis, public information officer, at lanaya.lewis@csus.edu