Expertise

Brian’s research centers on online brand communities, marketing strategy, marketing education and public procurement. Brian focuses on problems that have implications for marketing theory and practice.

Teaching:

  • Marketing Strategy
  • Marketing Management
  • Digital Marketing
  • Marketing Research
  • Principles of Marketing
  • Personal Selling and Sales Management
  • International Marketing

Research:

  • Marketing Strategy
  • Relationship Marketing and Online Brand Communities
  • Marketing Research Online Communities
  • Sales Management

Link

Organizational Affiliations

Professor, Marketing Supply Chain MGMT

Education

Marketing
PhD, Michigan State University
Business Management
2008, BS, Brigham Young University