Expertise

Areas of Interests:

  • Teaching: Marketing Management, Consumer Behavior
  • Research: Corporate social responsibility, sequential decision making, customer satisfaction and loyalty, customer-to-customer interaction, and service recovery

Link

Organizational Affiliations

Professor, Marketing Supply Chain MGMT

Past Affiliations

Professor, University of Kansas (United States, Lawrence) - KU

Professor, Seoul National University (South Korea, Seoul) - SNU

Education

Economics
1998, BA, Sogang University, South Korea
Marketing
2001, MBA, Seoul National University, South Korea
Business Administration
2007, PhD, University of Kansas