- Title
- Selling from the Market Sidelines: How Do Peripheral Brands Vary in Their Category
- Creators
- Arry TanusondjajaJake Hoskins
- Academic Unit
- Marketing Supply Chain MGMT
- Identifiers
- 99258263295301671; https://doi.org/10.2139/ssrn.5580610
- Language
- English
Preprint
Selling from the Market Sidelines: How Do Peripheral Brands Vary in Their Category
SSRN Electronic Journal
2025
Metrics
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