- Title
- The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
- Creators
- Zifei Fay Chen - Department of Communication Studies, College of Arts and Sciences, University of San Francisco, San Francisco, California, USACheng Hong - School of Communication, University of Miami, Coral Gables, Florida, USACong Li - School of Communication, University of Miami, Coral Gables, Florida, USA
- Academic Unit
- Communication Studies Department
- Publication Details
- 10/02/2017
- Identifiers
- 99257870160901671; https://hdl.handle.net/20.500.12741/rep:6251; https://doi.org/10.1108/IntR-05-2016-0140
- Language
- English
Journal article
The joint effect of association-based corporate posting strategy and eWOM comment valence on social media
Internet research, Vol.27(5), pp.1039-1057
10/02/2017
Handle:
https://hdl.handle.net/20.500.12741/rep:6251
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