- Title
- The influence of regulatory focus and evaluation mode on consumers’ decision making
- Creators
- Kyung-Min Kim - Silla UniversityBeomjoon (Peter) Choi - California State University, SacramentoSangwon Lee - Ball State UniversityBenjamin Nobi - Marketing Research Analyst, eMoldino, Seoul, South Korea
- Academic Unit
- Marketing Supply Chain MGMT
- Publication Details
- 06/24/2024
- Identifiers
- 99258152362101671; https://hdl.handle.net/20.500.12741/rep:12096; https://doi.org/10.1080/10696679.2024.2370376
- Language
- English
Journal article
The influence of regulatory focus and evaluation mode on consumers’ decision making
Journal of marketing theory and practice, pp.1-15
06/24/2024
Handle:
https://hdl.handle.net/20.500.12741/rep:12096
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