- Title
- The effects of advertising and other marketing communications on health-related consumer behaviors
- Creators
- Cornelia PechmannJesse R Catlin
- Academic Unit
- Marketing Supply Chain MGMT
- Publication Details
- 08/01/2016
- Identifiers
- 99257903812301671; https://hdl.handle.net/20.500.12741/rep:9004; https://doi.org/10.1016/j.copsyc.2015.12.008
- Language
- English
Journal article
The effects of advertising and other marketing communications on health-related consumer behaviors
Current opinion in psychology, Vol.10, pp.44-49
08/01/2016
Handle:
https://hdl.handle.net/20.500.12741/rep:9004
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