- Title
- The Effect of Preference Stability and Extremity on Personalized Advertising
- Creators
- Cong Li - University of Miami, Coral Gables, FL, USAJiangmeng Liu - Seattle University, WA, USACheng Hong - Virginia Commonwealth University, Richmond, USA
- Academic Unit
- Communication Studies Department
- Publication Details
- 06/2019
- Identifiers
- 99257870127601671; https://hdl.handle.net/20.500.12741/rep:7956; https://doi.org/10.1177/1077699018782203
- Language
- English
Journal article
The Effect of Preference Stability and Extremity on Personalized Advertising
Journalism & mass communication quarterly, Vol.96(2), pp.406-427
06/2019
Handle:
https://hdl.handle.net/20.500.12741/rep:7956
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