- Title
- The Chinese E-Commerce Search Advertising Business: A Case Study of Taobao
- Creators
- Joseph RichardsMin Li
- Academic Unit
- Marketing Supply Chain MGMT; Info Sys and Biz Analytics
- Publication Details
- 06/30/2018
- Identifiers
- 99257847406601671; https://hdl.handle.net/20.500.12741/rep:4442; https://doi.org/10.7903/cmr.18285
- Language
- English
Journal article
The Chinese E-Commerce Search Advertising Business: A Case Study of Taobao
Contemporary management research, Vol.14(2), pp.121-142
06/30/2018
Handle:
https://hdl.handle.net/20.500.12741/rep:4442
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