Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang-Yeon Kim; Mike Allen; Ali Gattoni; Denis Grimes; Anna M Herrman; Han Huang; Jihyun Kim; Shan Lu; Melissa Maier; Amy May; Kim Omachinski; Kikuko Omori; Kelly Tenzek; Katie LaPlant Turkiewicz; Yan Zhang

doi:10.1080/15534510.2012.658285

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Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

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Peer reviewed

Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang-Yeon Kim, Mike Allen, Ali Gattoni, Denis Grimes, Anna M Herrman, Han Huang, Jihyun Kim, Shan Lu, Melissa Maier, Amy May, …

Social influence, Vol.7(2), pp.65-77

04/01/2012

DOI: https://doi.org/10.1080/15534510.2012.658285

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https://hdl.handle.net/20.500.12741/rep:7384

Abstract

Assertive evidence

Source qualification

Statistical evidence

Additive model

Persuasion

Meta-analyses provide support for the improved persuasiveness of a message including: (a) evidence source qualification, (b) assertive evidence, and (c) statistical over narrative evidence. The current empirical examination seeks to determine whether the persuasiveness of a message represents the additive effect of the individual message elements. The data in this investigation support this view of message persuasiveness.

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Title: Testing an additive model for the effectiveness of evidence on the persuasiveness of a message
Creators: Sang-Yeon Kim - Department of Communication , University Of Wisconsin-Milwaukee
Mike Allen - Department of Communication , University Of Wisconsin-Milwaukee
Ali Gattoni - Department of Communication , University Of Wisconsin-Milwaukee
Denis Grimes - Department of Communication , University Of Wisconsin-Milwaukee
Anna M Herrman - Department of Communication , University Of Wisconsin-Milwaukee
Han Huang - Department of Communication , University Of Wisconsin-Milwaukee
Jihyun Kim - Department of Communication , University Of Wisconsin-Milwaukee
Shan Lu - Department of Communication , University Of Wisconsin-Milwaukee
Melissa Maier - Department of Communication , University Of Wisconsin-Milwaukee
Amy May - Department of Communication , University Of Wisconsin-Milwaukee
Kim Omachinski - Department of Communication , University Of Wisconsin-Milwaukee
Kikuko Omori - Department of Communication , University Of Wisconsin-Milwaukee
Kelly Tenzek - Department of Communication , University Of Wisconsin-Milwaukee
Katie LaPlant Turkiewicz - Department of Communication , University Of Wisconsin-Milwaukee
Yan Zhang - Department of Communication , University Of Wisconsin-Milwaukee
Academic Unit: Communication Studies Department
Publisher: Psychology Press
Publication Details: 04/01/2012
Identifiers: 99257870577201671; https://hdl.handle.net/20.500.12741/rep:7384; https://doi.org/10.1080/15534510.2012.658285
Language: English

Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

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