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Testing an additive model for the effectiveness of evidence on the persuasiveness of a message
Journal article   Peer reviewed

Testing an additive model for the effectiveness of evidence on the persuasiveness of a message

Sang-Yeon Kim, Mike Allen, Ali Gattoni, Denis Grimes, Anna M Herrman, Han Huang, Jihyun Kim, Shan Lu, Melissa Maier, Amy May, …
Social influence, Vol.7(2), pp.65-77
04/01/2012
Handle:
https://hdl.handle.net/20.500.12741/rep:7384

Abstract

Assertive evidence Source qualification Statistical evidence Additive model Persuasion
Meta-analyses provide support for the improved persuasiveness of a message including: (a) evidence source qualification, (b) assertive evidence, and (c) statistical over narrative evidence. The current empirical examination seeks to determine whether the persuasiveness of a message represents the additive effect of the individual message elements. The data in this investigation support this view of message persuasiveness.

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