- Title
- RFM-Based Customer Segmentation: A Pedagogical Case Study for Marketing Analytics Education
- Creators
- Henrique Carvalho - Universidade Federal de ItajubáFernanda Araujo Maciel - California State University, Sacramento
- Academic Unit
- Information Systems & Business Analytics
- Publication Details
- 03/01/2026
- Identifiers
- 99258318779401671; https://doi.org/10.63963/001c.157562
- Language
- English
Journal article
RFM-Based Customer Segmentation: A Pedagogical Case Study for Marketing Analytics Education
Journal for advancement of marketing education, Vol.34(1), pp.14-26
03/01/2026
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