Abstract
Another agency veteran, Jim Cox, explores another aspect of branding--managing the brand. He, too, believes that public relations can play a pivotal role in building the reputation of an organization and ultimately making it a "winner."
- Title
- Managing the corporate brand
- Creators
- Jim Cox
- Academic Unit
- Political Science
- Publisher
- Public Relations Society of America, Incorporated
- Publication Details
- 07/01/1998
- Identifiers
- 99257880119301671
- Language
- English