- Title
- Leveraging Online Communities to Support the Brand and Develop the Community
- Creators
- Brian J Baldus - College of Business Administration, California State University, Sacramento, California, USA
- Academic Unit
- Marketing Supply Chain MGMT
- Publication Details
- 04/03/2018
- Identifiers
- 99257847172001671; https://hdl.handle.net/20.500.12741/rep:3329; https://doi.org/10.1080/15332861.2018.1433909
- Language
- English
Journal article
Leveraging Online Communities to Support the Brand and Develop the Community
Journal of Internet commerce, Vol.17(2), pp.115-144
04/03/2018
Handle:
https://hdl.handle.net/20.500.12741/rep:3329
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