Abstract
Unlike previous studies, which address the impact of alcohol advertising restrictions on alcohol demand, this article turns the issue around by investigating the determinants of alcohol advertising restrictions. Estimating a series of Probit models, our results show that the probability of adopting advertising restrictions tends to be higher in countries with higher life expectancy, higher per capita income, having a majority of the population that is Muslim and having a higher share of the population that is young. Population density, alcohol consumption and economic freedom play largely insignificant roles in the determination of advertising restrictions.