- Title
- How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers
- Creators
- Cheng HongCong Li
- Academic Unit
- Communication Studies Department
- Publication Details
- 08/21/2020
- Identifiers
- 99257847422201671; https://hdl.handle.net/20.500.12741/rep:4943; https://doi.org/10.1007/s12208-020-00255-2
- Language
- English
Journal article
How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers
International review on public and nonprofit marketing, Vol.17(4), pp.527-547
08/21/2020
Handle:
https://hdl.handle.net/20.500.12741/rep:4943
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