Guest editorial: New product development (NPD) innovation management for products brands

Journal article

Peer reviewed

Kalliopi Chatzipanagiotou and Jake David Hoskins

The journal of product & brand management, Vol.35(5), pp.665-667

07/03/2026

Abstract

Business

Business & Economics

Management

Social Sciences

url

https://doi.org/10.1108/JPBM-07-2026-034View

Published (Version of record) Open

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Title: Guest editorial: New product development (NPD) innovation management for products brands
Creators: Kalliopi Chatzipanagiotou - Adam Smith Institute
Jake David Hoskins - California State University, Sacramento
Academic Unit: Marketing Supply Chain MGMT
Publisher: Emerald Group Publishing
Publication Details: 07/03/2026
Identifiers: 99258334346001671; https://doi.org/10.1108/JPBM-07-2026-034
Language: English
Number of pages: 3