Exploring saturation levels for sponsorship logos on professional sport shirts: a cross-cultural study

Journal article

Exploring saturation levels for sponsorship logos on professional sport shirts: a cross-cultural study

Andrey G Mikhailitchenko, Dennis H Tootelian and Galina N Mikhailitchenko

International journal of sports marketing & sponsorship, Vol.13(4), pp.267-281

2012

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Title: Exploring saturation levels for sponsorship logos on professional sport shirts
Creators: Andrey G Mikhailitchenko
Dennis H Tootelian
Galina N Mikhailitchenko
Academic Unit: CBA Academic Programs
Publisher: International Marketing Reports
Publication Details: 2012
Identifiers: 99257949460201671
Language: English