Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study

Journal article

Peer reviewed

Andrey G Mikhailitchenko, Dennis H Tootelian and Galina N Mikhailitchenko

International journal of sports marketing & sponsorship, Vol.13(4), pp.25-39

07/2012

Handle:

https://hdl.handle.net/20.500.12741/rep:4486

Metrics

3 Record Views

Title: Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
Creators: Andrey G Mikhailitchenko
Dennis H Tootelian
Galina N Mikhailitchenko
Academic Unit: CBA Academic Programs
Publication Details: 07/2012
Identifiers: 99257847557301671; https://hdl.handle.net/20.500.12741/rep:4486; https://doi.org/10.1108/IJSMS-13-04-2012-B004
Language: English