Abstract
Byline: William P. Cordeiro "Entrepreneurs pursue opportunities [for business success] without regard to resources currently under [their] control". Often cited as primary agents of economic growth, entrepreneurs have been extensively analysed. Many articles address the personal traits and behaviours of entrepreneurs, the elements of successful entrepreneurial firms, the role of entrepreneurs and their firms in society and their obligations to society. There seems to be general agreement that entrepreneurs are more comfortable with ambiguity and risk (than general corporate managers). But, it should be noted, that entrepreneurs are not necessarily more or less successful in business endeavours; they are just different. This paper has three parts: firstly, it briefly explores the definition of entrepreneurs, entrepreneurial practices and ethical decision making by entrepreneurs. Secondly, it describes a qualitative research project that investigated entrepreneurs and their ethical decision-making environment. Finally, it makes recommendations to entrepreneurs concerning their ethical decision making.