Abstract
The Business Research and Services Section (BRASS) 2015 program was directed to business research professionals who may be stymied by researcher requests related to newer or niche industries. In a stimulating ninety-minute session, two top research professionals informed, confronted and engaged their American Library Association audience with their well-paced array of smart search strategies and sources designed to meet industry challenges. The presentation was effective in identifying research workaround strategies and tying real industry problems with practical, on-the-job solutions. The BRASS 2015 Program, Not Elsewhere Classified -- Researching New and Niche Industries, was designed for librarians seeking to support entrepreneurs, business students, clients, and researchers who are interested in industries that are just beginning to develop or are exploring an untapped market that falls within the cracks of the larger, more established industries. With librarians all having their own views on how best to approach emerging industries, and the committee wanting to provide some outside opinions, they invited Bizologie to present at the BRASS 2015 program.