Abstract
An ideological criticism of the telenovela Por Ella Soy Eva was conducted through a close reading of the text. The close reading of the text provided the means to understand the messages about gender that the telenovela is transmitting. Previous studies indicate that telenovelas have over time included stories consistent with the traditionally patriarchal hierarchy. The study revealed that while the telenovela Por Ella Soy Eva incorporated discussion of important gender issues, the issues were discussed in the light of dominant ideology. A focus on issues such as physical image, professional development, and marriage provided examples on how these issues seem to be opening conversation for gender equality but in reality promote the same dominant ideology as other telenovelas. This thesis suggests that through the process of hegemony Por Ella Soy Eva contributes to dominant ideology.