Abstract
The researcher examined the effect of American Indian mascots on gender stereotypes using a 3 (Prime: stereotypic mascot, neutral mascot, no mascot) x 3 (Gender-typic job: masculine, feminine, gender-neutral) x 2 (Applicant gender: male, female) between-participants MANOVA. Hiring decisions and trait scores indicated endorsement of gender stereotypes. Participants (N = 360) were predominantly female (71.9%), European American (34.2%), and 21.2 years old (SD = 3.1). After prime exposure, participants evaluated applicants. The results indicated a significant multivariate main effect of gender-typic job, Pillai’s Trace = 0.05, F(8, 680) = 2.09, p < 0.05, partial η = 0.02, and multivariate main effect of applicant gender, Pillai’s Trace = 0.03, F(4, 339) = 2.93, p < 0.05, partial η = 0.03. Participants hired applicants more for feminine jobs than they did for masculine jobs, and female applicants scored higher on female traits then male applicants. The multivariate main effect of prime was not significant.