Abstract
This thesis aims to analyze and inform the public on existing nicotine control measures internationally under consideration for future full-scale elimination of nicotine products from the market in California, using a Nicotine Control Structure. This California Nicotine Control Structure emulates the alcohol-control systems of post-prohibition to create a system of industry checks to protect consumers, through state-run nicotine wholesales and stores. Within this thesis, I focus on regulations of nicotine content, packaging and product availability, including flavors, youth initiation prevention, advertising and couponing, and taxation. To analyze the feasibility and practicality of the above methods, I interviewed four professionals in the field of tobacco control and tobacco endgame strategies. These interviews produced rich insights into what aspects of the Nicotine Control Structure were workable, what were not feasible, and what might need alternative formulations. I conclude this thesis with findings and recommendations for a consumer-focused structure to address nicotine addiction. The focus of any nicotine control structure must be supporting those addicted to nicotine, while preventing future initiations into nicotine use and not punishing those addicted.