Abstract
The disruptive effects of the COVID-19 crisis are still a considerable concern two years after its onset, yet the unfortunate reality is that there is limited research in terms of the sociological impact of the health crisis. Currently, employers and the active labor force continue to face the brunt of these unprecedented changes; however, there is a significant shift in terms of the traditional dynamics. Utilizing a conventional approach to content analysis and drawing data from 30 Indeed online advertisements and employer profiles, I examine three questions: (1) How is the current crisis affecting the relationship between the employer and the active labor force? (2) How are employers framing their online job postings to attract prospective employees? (3) How has the active labor market responded to these efforts? Results indicated an overwhelming majority of employers that either limit or completely omit information regarding the current COVID-19 pandemic in their hiring efforts. Additionally, the active labor market maintains an advantageous position which is evidenced by efforts to inform prospective employees of the negative outcomes of certain companies and an increase in voluntary termination. These findings shed light on the current circumstances during this unique period of the COVID-19 pandemic and provide meaningful implications regarding research during large-scale macro events.