Abstract
This innovative pilot project advocates for audience development and a philanthropic attitude for the arts in Sacramento among college students. It focuses on bridging the gap between students at California State University Sacramento and local nonprofit art organizations to create a "town-gown" initiative and cultivate the next generation of arts leaders in the community. Statement of Problem As funding for the arts has diminished over the last two decades, so has arts education. Therefore, Generation Y is less involved in the arts and culturally literate which negatively affects the long-term sustainability of our nonprofit cultural institutions. Conclusions Reached Arts participation is valuable for the well-being of our communities as it uniquely connects people. Therefore, it is vital nonprofit arts organizations collaborate to improve access, awareness, and cater to young adults as next generation of arts patrons and supporters.