Abstract
Technology has rapidly advanced in the recent years shifting the media context from stationary to more mobile devices. In addition to mobility, media content has become more educational and interactive. The current study utilized eight semi-structured interviews and demographic questionaries’ to gain an understanding of parental decision-making regarding mobile media use within their family. Thematic analysis of the interviews identified eight themes regarding parental practices to regulate children’s mobile use guided by parental motivations to protect their children from negative influences of media while promoting developmental outcomes. Findings suggest that parent mediation strategies and styles to manage children’s mobile media use have adapted to novel uses of technology.