Abstract
Despite the growing popularity of Corporate Social Responsibility, it is still not clear whether consumer choices are related to Corporate Social Responsibility behaviors, what performances and benefits may result from Corporate Social Responsibility practice, and how costs may be recovered when implementing Corporate Social Responsibility. This study reviews existing literature particularly empirical studies to develop a better understanding of advantages and disadvantages of practicing Corporate Social Responsibility. A framework is developed based on this study to suggest a sustainable Corporate Social Responsibility development and implementation process.