Abstract
The purpose of this study was to examine whether print media portrays men and women athletes in ways that are consistent with traditional gender stereotypes. A content analysis of newspaper articles concerning the 2009 NCAA basketball championship was conducted using articles published by the Los Angeles Times, New York Times, Houston Chronicle, and Chicago Tribune. The results indicate little evidence that men and women athletes are portrayed in a stereotypical manner consistent with their respective genders. These findings contrast with prior research and suggest possible progress towards more gender equality in the representation of women athletes within print media.