Abstract
This project addresses issues that arise from misleading or confusing food marketing messages. The project primarily seeks to create awareness about the persuasive use of food marketing messages. The project proposes a new branch of media literacy called “food media literacy”. Food media literacy focuses on an active, critical analysis of food marketing messages. A critical perspective of food media messages is promoted through the creation of Clear Thinking, Clean Eating, a book that encourages food media literacy by presenting the consumer with information conducive to a critical, individual analysis of food media marketing. The book provides helpful tools and teaches skills necessary to comprehend and critically analyze health claims and nutritional information. Implications and suggested additional research routes are discussed.