Abstract
Acquired brain injury (ABI) is a major public health concern in the United States (Dewan et al., 2018) and can result in behavioral consequences that impede rehabilitation goals (Heinicke & Carr, 2014). Behavior analysts are well equipped to serve ABI survivors (LeBlanc et al., 2013; Mozzoni, 2008); however, only 0.08% of board certified behavior analysts (BCBAs) report doing so (BACB, n.d.). Therefore, the purpose of this study was to evaluate why limited visibility and recognition of applied behavior analysis (ABA) remains a critical barrier to workforce development in ABI settings. We asked 12 subject matter experts to describe their experiences via semi-structured interviews and conducted a thematic analysis using a semantic approach (Braun & Clark, 2006; 2013). We organized our results into the following domains: employment demographics, company history with behavior analysis, perceived value of ABA, barriers, and final thoughts. In addition, we provide suggestions for practical next steps.