Recent insights into cultivation theory (Shrum, 2004) support a case for the experimental test of the effect of television programming on viewers’ attitudes and values. An experiment manipulating the environmental content (high, low) of television programming was conducted to test the effect of environmental content in television programming on viewers’ attitudes and values regarding the environment. One hundred fifty-seven participants from a large western university participated in this study. Results indicate no relationship between type of content viewed and attitudes toward the environment. These outcomes are discussed in relation to current research.
- An experimental test of the cultivation of environmental attitudes and values from environmental television content
- Joseph Hanson
- Carmen R. Stitt (Committee Member)Mark A. E. Williams (Committee Member)Kimo Ah Yun (Advisor)
- Communication Studies Department
- Master of Arts (MA); Communication Studies; California State University, Sacramento; 05/03/2012
- 10/05/2012
- 99257831354401671; https://hdl.handle.net/10211.9/1893
- Masters Thesis
- English