Abstract
Prior studies showed that some users tend to act against their stated privacy concerns (a phenomenon commonly known as privacy paradox). In this study, we adopt the dual process theory as our theoretical basis to account for conscious and unconscious modes of individual decision making processes to examine privacy paradox in order to gain an understanding of the reasons which cause inconsistency between privacy concern and information disclosure. We also posit that privacy paradox can occur due to the conscious mode (affected by bounded rationality) as well as unconscious biases.