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Differentiating Between Simple and Complex Emotions: It'S a Matter of Abstractness
Conference proceeding   Peer reviewed

Differentiating Between Simple and Complex Emotions: It'S a Matter of Abstractness

Loraine Lau-Gesk, Joan Meyers-Levy and Jesse Catlin
Advances in Consumer Research, Vol.38, p.1
01/01/2011

Abstract

Consumer behavior Emotions Studies
Three studies demonstrate that emotions can vary in their construal level, ranging from fairly high-level abstract emotions to low-level concrete ones, and uncover process insights. Relational- (vs. item-specific) processing appears to underlie abstract (vs. concrete) emotions and their association with higher (vs. lower) construal levels. These findings are discussed in light of recent work on complex emotions.

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