Abstract
This chapter explores the question of whether individuals adhere to an objective moral truth or apply moral relativism. It initially discusses the established presumption that people accept some form of ethical objectivism, stating that empirical evidence indeed says that people believe in the existence of an absolute moral truth. However, it argues that intuitions seem objective only when individuals think about others who are fairly similar to them; people's intuitions deviate once they start considering individuals with different values, cultures, and ideologies. The chapter then presents studies that test this theory in order to prove that there is no right or wrong kind of ethical belief.