Abstract
Mercadotecnia e Imagen en Internet is an early guide to marketing and branding on the emerging World Wide Web. Co‑authored by Diego Bonilla and Juan José Del Toro, the book was published in 1996 by Editorial Iberoamérica and explores strategies for creating market presence and managing brand image online. It introduces core marketing concepts, examines the development of Internet culture, and offers practical advice for businesses seeking to build and promote brands in the digital environment.